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AI in Communications and Marketing in 2026: From Content Tool to Core Infrastructure
Bottom line? AI is no longer a creative shortcut: it's infrastructure. For agencies and in-house teams advising clients, success now depends on treating AI like any other core system: with clear ownership, embedded governance, disciplined measurement, and workflows designed for scale. In 2026, the organizations that get AI right won’t just create more content. They’ll protect trust, move faster with confidence, and deliver measurable results.
6 days ago2 min read
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